Available for freelance

Where brand identity & web design become one

Where brand identity & web design
become one

Where brand identity &
web design become one

Hi, I'm Joana. I work with founders and small businesses who know their brand isn't doing them justice.
I bring strategy, design, and a full digital presence together.

Let's talk

Let's talk

Selected work

selected work

// Services

// Services

Brand Identity

Brand Identity

Your brand is how the world sees you before you say a word. I build visual identities that are intentional, consistent, and made to last. Logo, colour, typography, brand guidelines, and all the graphic design assets you need to show up consistently across print and digital.

Crafting unique brand identities that resonate, including logos, color palettes, typography, and more.

Your brand is how the world sees you before you say a word. I build visual identities that are intentional, consistent, and made to last. Logo, colour, typography, brand guidelines, and all the graphic design assets you need to show up consistently across print and digital.

Web Design & Development

I handle everything from strategy and UX to design and no-code development. So you get one person who understands the full picture, not a designer and a developer who've never met. The result is a site that feels cohesive and actually works for your business.

Engaging social media posts, carousels, and reels designed to captivate your audience.

I handle everything from strategy and UX to design and no-code development. So you get one person who understands the full picture, not a designer and a developer who've never met. The result is a site that feels cohesive and actually works for your business.

Brand Audit

Brand Audit

Already have a brand but something feels off? I take a close look at what you have (your visual identity, messaging, and online presence) and tell you exactly what's working, what isn't, and what to do about it. No fluff, just clear direction.

Versatile designs for websites, presentations, brochures, posters, and more.

Already have a brand but something feels off? I take a close look at what you have (your visual identity, messaging, and online presence) and tell you exactly what's working, what isn't, and what to do about it. No fluff, just clear direction.

Some of the businesses I've had the pleasure of working with

Some of the businesses I've had the pleasure of working with

Some of the businesses I've had the pleasure of working with

Working with good people on projects that matter is what this is all about. Thank you to every business for trusting me with something important.

Working with good people on projects that matter is what this is all about. Thank you to every business for trusting me with something important.

Working with good people on projects that matter is what this is all about. Thank you to every business for trusting me with something important.

Frequently Asked Questions

Frequently asked questions

Frequently asked questions

What services do you offer?

I offer three core services: brand identity, web design and development, and brand audits. Brand identity covers everything visual: logo, colour, typography, and brand guidelines. Web design and development means I design and build your website from strategy to launch. A brand audit is for businesses that already have a brand but feel something isn't working : I review what you have and tell you exactly what to improve.

Do you work with clients outside Portugal?

Yes, most of my clients are based outside Portugal. I work fully remotely and have collaborated with businesses across Europe and beyond. Time zones have never been a problem.

Can you handle both my brand and my website?

That is actually one of the main reasons clients choose to work with me. Having one person handle both means your brand and website are built together, with the same strategy behind them. No briefing two separate people, no inconsistencies between what your brand says and what your website shows.

How long does a project take?

It depends on the scope. A brand identity project typically takes 3 to 5 weeks. A website takes 4 to 8 weeks depending on size and complexity. When both are done together, timelines overlap so it is usually faster than doing them separately. I will always give you a clear timeline before we start.

How much does it cost?

Every project is different, so I work with custom quotes rather than fixed packages. What I can say is that I work with small businesses and founders, so my pricing reflects that. It is not agency rates, but it is not race-to-the-bottom freelancer pricing either. The best way to get a clear number is to get in touch and tell me what you need.

What do you need from me to get started?

Not as much as you might think. A rough idea of what you need, a sense of your budget, and a willingness to be involved in the process. I will handle the rest. We start with a discovery conversation where I ask the right questions. You do not need a perfect brief to reach out.

Do you offer ongoing support after a project is finished?

Yes. I offer post-project support for both branding and web projects. Whether you need to update your website, create new brand assets, or just have a question about how to use your guidelines, I am available. We can discuss what ongoing support looks like for your specific situation.

Let's talk

Let's talk

Have a project in mind, or just not sure where to start? Send me a message. I typically reply within 24 hours. Available for remote projects worldwide.

Currently available for projects starting in June 2026.

Have a project in mind, or just not sure where to start? Send me a message.

I typically reply within 24 hours. Available for remote projects worldwide.


Currently available for projects starting in June 2026.

Have a project in mind, or just not sure where to start? Send me a message. I typically reply within 24 hours. Available for remote projects worldwide.

Currently available for projects starting in June 2026.

©2026 Joana Rita Vieira. All rights reserved.

©2026 Joana Rita Vieira. All rights reserved.