The One Percent Club

The challenge: The One Percent Club isn't a gym. It's a private, appointment-only studio led by two world-level coaches, selling a considered, data-led method rather than cheap memberships. So the site had to earn a real enquiry from busy professionals: feel calm and premium instead of loud and fitness-y, make a genuinely different method easy to grasp, and turn their proof (client results, reviews, press) into a reason to get in touch. It also had to pull its weight in local search across a handful of central-London areas. What I did: I handled the web design and development, working alongside the Clinic Evolution team. I built a restrained, editorial site that matches the studio's premium, no-hard-sell tone, structuring the method, the client results, and the reviews to build trust and gently push people towards enquiring. I also set up location pages so the site could show up in search across Marylebone, Mayfair, Soho, and nearby. The outcome: It's live and running as the studio's main point of enquiry, and the client's really happy with it. A site that finally feels as premium as the service does.