The One Percent Club

The challenge: The One Percent Club isn't a gym — it's a private, appointment-only studio led by two world-level coaches, selling a considered, data-led method rather than cheap memberships. The site had to earn a high-value enquiry from busy professionals: feel calm and premium rather than shouty and fitness-y, make a genuinely different method easy to understand, and turn proof — client results, reviews, press — into a reason to get in touch. It also had to work hard for local search across a cluster of central-London areas. What I did: Handled the web design and development, in collaboration with the Clinic Evolution team. Built a restrained, editorial site that matches the studio's premium, no-hard-sell tone — structuring the five-part method, client results, and reviews to build trust and drive enquiries, and setting up location pages to capture search across Marylebone, Mayfair, Soho and the surrounding areas. The outcome: The site is live and running as the studio's main point of enquiry, and the client is very happy with the result — a presence that finally matches how premium the service actually is.